Testimonials Collection

Overview

Testimonials are social proof. They appear on homepages, pricing pages, product pages, and case studies. A well-structured collection lets you place the right testimonial in the right context.

Recommended fields

Required

• Quote (text) — the testimonial text. Keep it concise: 2-3 sentences max.
• Person name (text) — who said it.

Recommended

• Title (text) — their job title.
• Company (text) — their organization.
• Photo (image) — headshot for credibility.
• Rating (number) — 1-5 stars (if applicable).

Optional

• Company logo (image) — adds visual credibility.
• Category (select) — which product, service, or use case this testimonial supports.
• Featured (boolean) — highlight on homepage or key pages.
• Date (date) — when the testimonial was given.
• URL (url) — link to external review source (G2, Capterra).
• Video URL (url) — video testimonial link.
• Use case (select) — what aspect of your product/service they are praising.
• Order (number) — manual sort order.

Display patterns

Quote card

The most common pattern. Show the quote, person name, title, company, and optional photo. Used on homepages and landing pages.

Carousel / slider

Rotate through multiple testimonials in a single space. Good for homepages where space is limited. Show 1-3 at a time.

Grid

Display all testimonials in a masonry or uniform grid. Good for dedicated testimonials pages.

Inline

Embed a single testimonial within a case study or product page. Use the "category" or "use case" field to match testimonials to pages.

Filtering and context

The category and use case fields are what make testimonials truly useful:

• On your pricing page, show testimonials about value/ROI.
• On your features page, show testimonials about specific features.
• On industry pages, show testimonials from that industry.

Without these fields, you end up manually picking testimonials for each page, which does not scale.

Tips

1. Short quotes win — edit testimonials down to 2-3 punchy sentences. Long quotes are not read.
2. Photos increase trust — a testimonial with a real headshot is significantly more credible than text alone.
3. Rating is optional — only include if you have a consistent rating system. Five-star ratings from your own site look self-serving.
4. Featured boolean is essential — your best testimonials should be easy to surface. Do not make editors scroll through 50 quotes to find the right one.
5. Company logo adds weight — recognizable logos (enterprise clients, known brands) boost credibility more than the quote itself.