advanced6 min read

EstateSales.NET Connector

How the EstateSales.NET integration works — syncing sale listings, photos, and addresses to your Webflow CMS for estate sale companies.

Overview

EstateSales.NET is the leading marketplace for estate sale companies to list upcoming sales. The Trellis EstateSales.NET connector syncs your sale listings to your Webflow CMS, letting you display upcoming and past sales on your own branded website.

Authentication

Unlike OAuth-based connectors, EstateSales.NET uses credential-based authentication:

  1. API Key — provided by EstateSales.NET for your organization.
  2. Org ID — your EstateSales.NET organization identifier.

Enter both in the Trellis connector settings. Trellis encrypts and stores these credentials securely.

What gets synced

Sales

Each sale listing becomes a CMS item with:

  • Sale name — the title of the sale.
  • Description — sale details and highlights.
  • Sale dates — start and end dates with times.
  • Address — street address, city, state, zip.
  • Status — upcoming, active, completed.
  • Sale URL — link back to the EstateSales.NET listing.

Sale Photos

Photos are synced as a companion collection linked to the parent sale:

  • Photo image — the actual image file.
  • Caption — photo description (if available).
  • Sort order — display sequence.
  • Parent sale — multi-reference link to the Sales collection.

This companion collection pattern lets you display photo galleries on individual sale pages without hitting Webflow's multi-image limitations.

Address privacy handling

Estate sale addresses follow specific display rules on EstateSales.NET:

  • Before the sale — the full address may be hidden until a set reveal time (commonly the morning of the sale).
  • During the sale — the full address is displayed.
  • After the sale — the address may be partially hidden again.

Trellis syncs the address data as provided by the API. Your Webflow site can use conditional visibility to show or hide address fields based on date logic, or you can configure the sync to include only revealed addresses.

Pull-based sync

EstateSales.NET does not offer webhooks. Trellis uses pull-based sync instead:

  • Scheduled polling — Trellis checks for new and updated sales on a configurable interval.
  • Lazy token refresh — API credentials are refreshed only when needed.
  • Incremental updates — only changed records are updated in your CMS, reducing API calls and Webflow rate limit usage.

This approach is reliable but not instant. Changes in EstateSales.NET typically appear on your site within the configured polling interval.

Tips

  1. Photo quality — EstateSales.NET photos vary in quality. Consider using Webflow's image transforms to standardize display sizes.
  2. Date formatting — sale dates include specific times. Use Webflow's date formatting options to display them clearly.
  3. Companion collections — read Companion Collections to understand how the Sales + Sale Photos relationship works.
  4. Archive old sales — completed sales accumulate over time. Set up a workflow to unpublish or archive sales older than a certain date.
  5. Address reveal timing — coordinate your sync schedule with your typical address reveal time so your website shows addresses as soon as they are available.

Learn more

connectorestatesalesestate-saleproperty

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